Expanding Support: Empathy Partners with Sun Life to Help More Families Through Loss
Losing a friend or family member is one of the hardest things any of us will face. On top of managing grief, families are often burdened with an exhaustive list of logistical, legal, and financial responsibilities—many of which they don’t know how to begin handling, no matter where they happen to be.
A new survey by Ipsos for Sun Life found that close to 9 in 10 Canadians experienced the loss of a loved one, yet half feel completely unprepared when loss happens. Nearly 40% struggle with managing personal affairs and belongings, 1 in 3 find legal and administrative matters overwhelming, and 1 in 4 report financial strain or difficulty balancing work with grief. These challenges don’t just cause stress—they also take a real toll on people’s well-being at an already difficult time.
That’s why we’re so proud today to announce our new partnership with Sun Life. As one of the largest insurance carriers in Canada, Sun Life is committed to putting their clients’ needs first to achieve lifetime financial security and live healthier lives, and we’re excited to bring our award-winning bereavement support to the families they serve.
Making a Meaningful Difference in Life’s Most Difficult Moments
Empathy was created to provide families with the support they need through life’s toughest moments. With our bereavement support platform, we combine human care with smart technology to offer step-by-step guidance through the legal, financial, and emotional challenges that follow the loss of a loved one.
Now, through Sun Life, even more families will have access to the tools, resources, and guidance they need, including:
A dedicated care team member for confidential, one-on-one support
Personalized plans to walk families through each step, from settling estates to handling accounts and funeral arrangements
A comprehensive library of grief content and tools to help navigate difficult days
The need for this kind of support is evident. The Ipsos survey found that almost 80% of Canadians would value a clear, step-by-step guide to help them manage responsibilities in the days and weeks after losing a loved one. With Empathy available through Sun Life, more families will have exactly that.
A Shared Commitment to a New Standard
At Empathy, we’ve always been committed to easing the burden of loss, and this partnership brings us one step closer to ensuring that no one has to go through it alone. As an industry leader touching the lives of millions of individuals and thousands of employers, Sun Life’s partnership in providing bereavement support through group life insurance benefits is a powerful step in continuing to transform the life insurance industry.
For anyone facing loss, support matters. And together, we’re making sure more families have it when they need it most, no matter where they happen to live. Welcome, Sun Life!