Welcome to The Rock: Empathy Partners with Prudential to Expand Support to Millions More Families

Today we’re thrilled to announce that we’ve officially partnered with Prudential Financial, one of the world’s leading insurance providers, to bring Empathy’s holistic bereavement support to millions of Prudential’s policyholders and their families. This partnership marks a significant step forward, not only for Empathy but for the entire compassionate economy that we’re leading to scale with holistic, tech-supported care.

Prudential is renowned for its unwavering dedication to making lives better. For over 145 years, they’ve supported families with trusted financial services, keeping compassion at the heart of everything they do. With their far-reaching presence in the insurance industry and $1.45 trillion in AUM, they’ve built a legacy that goes beyond policies and plans, focusing instead on genuine support for people at every stage of life. By joining forces with Prudential, we’re able to make a meaningful difference for even more families, providing comfort and support through both the emotional and practical aspects of loss.

For Empathy, this partnership is also part of our larger vision: where we’re leading a compassionate economy that prioritizes people’s well-being and resilience at every life stage. This exciting collaboration with Prudential allows us to expand our reach, reinforcing that the bereavement experience can — and should — be approached with empathy, human connection, and the right resources.

This is a partnership rooted in compassion and community. It is a celebration of our shared values, and we are honored to work alongside such a respected industry leader to create a world where support is built right into the journey of loss. With Prudential by our side, Empathy is closer than ever to our goal: making loss a little easier, for everyone, every day.