Bringing Empathy to American Family Life Insurance Company policyholders
At Empathy, we’re on a mission to make life’s hardest moments a little bit easier by supporting families through their logistical and emotional burdens. So today we’re proud to announce we’re partnering with American Family Life Insurance Company to help us bring our leading bereavement support to even more families as we continue to change the life insurance industry for good.
American Family Insurance Group, one of the largest and most customer-driven insurers in the U.S., has spent nearly a century protecting dreams and standing by families in their most difficult moments. Now, they’re taking that commitment even further, ensuring that their policyholders' beneficiaries don’t have to navigate loss alone. Through this relationship, eligible American Family Life Insurance Company beneficiaries will now have access to Empathy’s full suite of loss support and real, hands-on help when it matters most.
More Families, More Support, When It’s Needed Most
With the addition of American Family Life Insurance Company, Empathy’s services will now be available to even more people across the country—expanding our reach as we continue to transform what life insurance can offer. We’re growing fast—Empathy is now accessible to more than 40 million people across the U.S. and Canada, and we handle one in five life insurance claims in the U.S. But what matters most is what that means for families: fewer unanswered questions, fewer overwhelming logistics, and more guidance and care when they need it most.
Now, through American Family Life Insurance Company, even more families will have access to:
Personalized plans to help manage the overwhelming tasks that come after a loss.
A Care Manager to provide confidential support through the full bereavement journey.
Practical assistance with estate settlement, insurance claims, funeral planning, and more.
Emotional and grief support through expert resources, meditations, self-guided exercises, and mental health referrals.
Guidance through complex processes like probate, taxes, and legal matters.
We’re proud to work with industry leaders like American Family Life Insurance Company who are dedicated to supporting families across all of their different needs. Welcome to our family, American Family.